I know what you're thinking. Visitor badges?
EF Education First is a global corporation with over 50 years of experience and more than 45,000 employees on its payroll.
Heritage and whopping community aside, EF's office culture is anything but straitlaced. For this project, I was asked to infuse a bit of character into the first impressions of those visiting EF's North American headquarters in East Cambridge, Massachusetts. To get a little weird.
If the final product affirms anything, it's that small print doesn't have to mean small impact.